how can beer companies advertise that their beer is colder ?

Lauri Ohl: to E13 umm i kinda meant , how can they justify advitisering that their beer is colder, i mean if i wanted to make a beer comercial tho that would have of been a great answer..

Elli Esaw: you're missing something

Scot Rotruck: When commercials say that, they're talking about how cool their company's can makes the beer. Some brands (I think Coors?), say their cans do best at keeping the "cool" in.

Betsey Copp: you can show them snap the top off the beer and then see the cold steam coming out the bottle? Or you could just show it in a lot of ice at a party like they do with the bud lite commercials.

Antonia Quinnett: because of the fact what's gonna be extra appealing to a shopper, a superb crisp chilly beer, or a heat pint? i be conscious of what you'resaying approximately the way it is the customer's determination as to how chilly the beer is, yet some beers are designed to be very chilly, and a few are not. case in point, Bud is meant t! o be drank chilly, while fairly some english ales are not, (nevertheless they are not served heat like fairly some individuals seem to think of) they are chilly, merely not ice chilly....Show more

Delora Struzzi: the speed it get cool and how fast it get cool depended on the how the beer is made i don't know all of the specs buy i can tell you it's all in the brewing

Avis Brantner: In my opinion it isn't about saying 'my beer is colder than your beer', it is subliminal messaging to consumers that they should drink their beer ice cold. In fact this is not correct...even for lagers. When our beer is below 35 degrees like most refrigerators and taps, the chill shocks your taste buds and masks flavors in your beer. This hides the fact that their many American Pale Lagers are bland and tasteless. Common beer temps - American Pale Lager: 35-40 (I lean more towards the 40 IMO)Pale Ales - 40-42Stout - 45-50 (If it is imperial or foreign extra I recommend the the 55 rang! e)IPA - 40-45 (I prefer the 45-50 range myself)The sad thing r! eally, this idea of bland beer didn't become popular in america until the early to mid 1900's. Rationing during WWI and then again WWII caused major brewers to lighten their beers flavor, alcohol content and substitute adjuncts like corn and rice. The advertising campaigns they used to justify the reduction in quality were so good that after rationing stopped Americans were so accustomed to the taste they kept going with it. Sad to think that before WWI, Bock was king in the USA. There was even a national celebration February dedicated to Bocks. Combine that with the anti-german hysteria during and after WWI and you have the death of full flavored beer in our country....Show more

Cletus Crotts: they are all lying?